Four Steps to Realizing Business Value from Digital Data Streams
نویسندگان
چکیده
Based on four case studies and a follow-up survey, we have identified the key success factors for realizing value from DDS (digital data stream) investments. But managers need to pay attention to the combinations of success factors. A key finding is that value realization is improved when the agility of the resource allocation process is appropriate for the levels both of DDS platform maturity and of commitment from data-driven top management. We present a four-step sequence and a decision framework for putting the optimum combination of success factors in place. Disciplines Business Publication Details Anand, A., Sharma, R. & Coltman, T. (2016). Four steps to realizing business value from digital data streams. MIS Quarterly Executive: a research journal dedicated to improving practice, 15 (4), 259-277. This journal article is available at Research Online: http://ro.uow.edu.au/buspapers/1007
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عنوان ژورنال:
- MIS Quarterly Executive
دوره 15 شماره
صفحات -
تاریخ انتشار 2016